Why This Matters

Infant feeding can be confusing, especially for exhausted new parents trying to navigate conflicting advice, cultural practices, and overwhelming information.

In many communities, families simply do not receive the clear guidance they need.

Unsafe feeding practices can have serious consequences — but they are often preventable through education and support.

L.I.F.E. was created to help bridge this gap by bringing lifesaving information directly to families through trusted local partners.